Summer in Custer sparkles with history and fun during Gold Discovery Days, held this year from July 18–20, 2025. This three-day celebration honors Lt. Colonel George Armstrong Custer’s 1874 Black Hills expedition, which struck gold near present-day Custer and sparked a regional gold rush.
Carnival
Step right up for classic fun at the Gold Discovery Days Carnival! With twinkling lights, cheerful music, and the scent of fresh popcorn in the air, this family-friendly attraction promises excitement for all ages. Kids will love the whimsical rides and games, while grown-ups can enjoy nostalgic treats and test their luck at the booths.
Car Show
Get ready to rev your engines at the jaw-dropping Car Show! Lined up and shining like jewels, these vintage classics, muscle cars, and custom hot rods are a dream come true for car lovers. Stroll through downtown Custer, chat with proud owners, and admire the chrome-covered craftsmanship. You might even spot a rare gem or two!
Arts & Crafts Fair
Take a leisurely stroll down Washington Street and browse a dazzling array of handmade treasures—jewelry, artwork, woodcrafts, toys, and more. It’s the perfect spot to find a unique souvenir or gift while supporting local artists.
Fun & Games for Everyone
Join in the fun with community competitions and outdoor action! Test your aim in the cornhole tournament, serve up some fun in volleyball matches, or cheer on participants in the Gold Panner’s Race. Feeling adventurous? Lace up for the Gold Rush Fun Run along the scenic Mickelson Trail!
High-Flying Highlights
Rise and shine—this is one morning event you don’t want to miss! Saturday and Sunday begin with a stunning hot air balloon launch, painting the sky with color as balloons drift over the Black Hills. It’s a peaceful, awe-inspiring moment perfect for photos, quiet reflection, or simply soaking up the view.
Parade
One of the largest and most festive parades in the region, this high-energy spectacle features everything from marching bands and horseback riders to elaborate floats and hometown pride. The streets fill with music, laughter, and cheers—making it a can’t-miss tradition.
With carnival thrills, creative crafts, and unforgettable fun, Gold Discovery Days offers something for everyone. Wear your comfy shoes, round up the family, and get ready to strike gold with memories that’ll last long after the final balloon lands! To see the full schedule and get the latest updates, visit custersd.com/events/gold-discovery-days and facebook.com/golddiscoverydays.