Hygge Happens Here

Pronounced “hoo-guh”

Hygge is becoming an increasingly trendy topic here in the Black Hills, but in Denmark, it’s been woven into everyday life for generations. There’s no perfect English translation, though the Oxford English Dictionary calls it “a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.” Pronounced “hoo-guh” — and yes, it shares a root with the word hug — hygge is all about warmth, comfort and connection.

During Denmark’s dark, frigid winters, when sunlight barely peeks through for seven short hours, hygge is essential to happiness. The Black Hills don’t quite rival Scandinavian darkness, but our winter doldrums still make the concept appealing. Could we bring a little Danish magic to our snowy hills?

Hygge comes alive in small, simple rituals. Think glowing candles, a favorite pair of pajamas, a slow-simmering stew or a steaming cup of tea. It’s baking, crocheting, watching snow pile up, or savoring the announcement of a school delay. The beauty of hygge is that it can’t be pinned down — it’s as much a feeling as it is a practice. This season, embrace hygge and let comfort, connection and contentment guide you through the snowy days ahead.

5 Ways to Bring Hygge to Your Home

Glow Up Your Space

Light candles, string twinkly lights or cozy up by a fireplace for instant warmth.

Sip & Savor

Enjoy hot cocoa, mulled cider or a flavorful tea while watching the snow fall outside.

Winter Strolls

Take a quiet walk through Rapid City’s Main Street Square or even through one of the decorated parks found throughout the Black Hills.

Fireside Fun

Roast marshmallows after a snowy hike or gather friends around a backyard fire pit.

Movie Magic

Watch a comforting movie at the historic Elks Theatre — and bring your favorite blanky.